Rob Sternot

Fractional CGO
“I partner with clients to uncover opportunities, align teams, and execute strategies that create value for their business, their people, and their investors.”
Email address
rob.sternot@5ftviewfractionalexperts.com
Expertise
Markets/Industries/Sectors

I’ve spent over 25 years leading and scaling businesses primarily in digital media, home services, marketplaces, publishing, proptech, real estate, and tech-enabled services for founders, private equity–backed organizations, and public companies.

My experience spans strategy, operations, finance, corporate development, M&A, and transformation, helping companies define a clear vision, execute with discipline, and achieve measurable growth.

I’ve worked with founders, boards, and investors to turn underperforming or fragmented organizations into integrated, data-driven businesses. Having partnered with top-tier sponsors like KKR and TPG, I understand the PE model, how to align an investment thesis with on-the-ground execution to accelerate value creation.

At RentPath (now part of Zillow), I led a four-year digital transformation that doubled revenue growth and increased valuation from $525M to $1.2B by breaking down silos, integrating technology, optimizing operations, communicating with transparency, all to drive accountability across the organization.

Throughout my career, I’ve completed over 20 acquisitions, built high-performing teams, and led organizations through major transitions, often in complex, high-change environments.

My ideal partners are private equity firms, founder-led businesses, or growth-stage companies, typically between $5M–$500M in revenue. They’re often at an inflection point, scaling rapidly, integrating acquisitions, or modernizing operations. I collaborate directly with CEOs, boards, operating partners, and other C-level executives to design and execute growth strategies that drive efficiency, scalability, and enterprise value.

Ultimately, I thrive where strategy meets execution, helping organizations turn vision into measurable outcomes while building teams and cultures that can sustain long-term success.

Clients
Gillette Logo
Vertex Logo
Mass General Brigham Logo
Grossman School of Medicine Logo
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