Nancy Harlan

Nancy Carlyle Harlan is a high-tech marketing executive and consultant specializing in building and scaling Account-Based Marketing (ABM) and Strategic Account Programs that deliver measurable revenue growth for B2B SaaS and enterprise technology companies. With more than two decades of experience leading high-impact marketing & sales initiatives, she partners with organizations to align sales, marketing, and customer success around their most strategic accounts—driving faster deal velocity, deeper executive engagement, and sustained business impact.

Nancy has a proven track record of transforming go-to-market strategies into revenue-generating engines. At UiPath, she designed and led a global ABM program targeting top enterprise customers, driving 47% iARR in ABM accounts compared to the company average of 22%, and increasing VP+ engagement by 291%. At Qlik, she built and scaled a global ABM and Strategic Account Marketing function that fueled a 60% year-over-year revenue increase from global strategic accounts. Earlier in her career at Siemens Enterprise Communications, she directed global marketing and demand generation programs for a $3B technology business, creating customer programs that delivered $79M in incremental revenue.

Her expertise spans 1:1, 1:Few, Deal Pursuit, and Strategic Account Marketing models, supported by deep experience in executive engagement, customer lifecycle marketing, and integrated demand generation. She is skilled at deploying cutting-edge martech and AI solutions—including DemandBase, 6sense, Folloze, and Uberflip—and leveraging analytics to ensure programs deliver measurable results. Nancy’s ability to create data-driven, customer-centric programs has earned her multiple industry awards, including B2B Marketing’s Gold Award for Delivering 1:1 ABM at Scale and ITSMA’s Marketing Excellence Gold Award.

As a consultant and advisor, Nancy works with B2B SaaS and technology companies—from high-growth scale-ups to global enterprises—who are ready to accelerate revenue from their most valuable accounts. She helps clients design and operationalize ABM programs, build cross-functional account teams, integrate AI-powered tools, and create compelling, account-specific messaging that resonates with executive decision-makers. Her approach combines proven methodology with tailored execution, ensuring that each client’s program reflects their unique market position, growth goals, and sales priorities.

Nancy is passionate about creating high-performing, collaborative environments where sales, marketing, and customer success teams operate as a unified growth engine. She believes the most successful companies are those that combine strategic focus, disciplined execution, and a relentless commitment to delivering customer value at every stage of the relationship.

A recognized leader in the ABM and strategic account marketing community, Nancy has served on the ITSMA ABM Council and is an active member of the American Marketing Association. She brings not only deep functional expertise but also a practical, results-oriented perspective shaped by years of delivering impact in competitive, fast-changing markets.

Today, Nancy helps companies turn their top-account strategies into tangible revenue results—driving alignment, focus, and growth where it matters most.