“I partner with clients to uncover opportunities, align teams, and execute strategies that create value for their business, their people, and their investors.”
I’ve spent over 25 years leading and scaling businesses primarily in digital media, home services, marketplaces, publishing, proptech, real estate, and tech-enabled services for founders, private equity–backed organizations, and public companies.
My experience spans strategy, operations, finance, corporate development, M&A, and transformation, helping companies define a clear vision, execute with discipline, and achieve measurable growth.
I’ve worked with founders, boards, and investors to turn underperforming or fragmented organizations into integrated, data-driven businesses. Having partnered with top-tier sponsors like KKR and TPG, I understand the PE model, how to align an investment thesis with on-the-ground execution to accelerate value creation.
At RentPath (now part of Zillow), I led a four-year digital transformation that doubled revenue growth and increased valuation from $525M to $1.2B by breaking down silos, integrating technology, optimizing operations, communicating with transparency, all to drive accountability across the organization.
Throughout my career, I’ve completed over 20 acquisitions, built high-performing teams, and led organizations through major transitions, often in complex, high-change environments.
My ideal partners are private equity firms, founder-led businesses, or growth-stage companies, typically between $5M–$500M in revenue. They’re often at an inflection point, scaling rapidly, integrating acquisitions, or modernizing operations. I collaborate directly with CEOs, boards, operating partners, and other C-level executives to design and execute growth strategies that drive efficiency, scalability, and enterprise value.
Ultimately, I thrive where strategy meets execution, helping organizations turn vision into measurable outcomes while building teams and cultures that can sustain long-term success.
How can businesses benefit from fractional leadership?
Businesses benefit from fractional leadership by gaining access to expert C-suite talent without the full-time cost, driving strategic growth and operational efficiency.
What expertise does Rob Sternot bring to consulting?
Rob Sternot brings expertise as a fractional CGO and COO, focusing on strategic growth and operational excellence to drive business transformation and value for clients.
What services does 5FT View Consulting offer?
5FT View Consulting offers strategic leadership consulting, specializing in fractional CGO and COO services to drive growth and transformation for your organization.
How does fractional CGO approach business growth?
A fractional CGO approaches business growth by partnering to identify opportunities, align teams, and execute strategies for tangible value creation and transformation.
What is the role of a fractional Chief Growth Officer?
A fractional Chief Growth Officer drives sustainable business expansion by developing and executing growth strategies, aligning teams, and identifying new opportunities.
How does fractional leadership drive growth?
Fractional leadership drives growth by providing expert, on-demand strategic guidance and operational execution, aligning teams and unlocking new opportunities for your business.
What are Rob Sternots key strengths?
Rob Sternot's key strengths lie in his strategic leadership as a fractional CGO and COO, focusing on growth, transformation, and aligning teams for business value.
What growth strategies does 5FT View offer?
5FT View Consulting offers tailored growth strategies focused on identifying opportunities, aligning teams, and executing plans for sustainable business value and transformation.
What defines a fractional CGO role?
A fractional CGO role involves providing expert growth strategy leadership on a part-time, flexible basis, driving revenue and market expansion for businesses.
How does Rob Sternot help businesses?
Rob Sternot helps businesses by providing fractional CGO and COO leadership, identifying growth opportunities, aligning teams, and executing strategies for transformation and value creation.
What transformation services are available?
Transformation services focus on growth and operational efficiency, aligning teams and executing strategies for sustainable business value.
How can organizations leverage fractional leaders?
Organizations can leverage fractional leaders for specialized expertise, strategic guidance, and cost-effective leadership to drive growth and operational efficiency.
What is 5FT View Consultings mission?
5FT View Consulting's mission is to partner with organizations, providing strategic leadership to drive growth and transformation through expert fractional CGO and COO services.
What business challenges does Rob Sternot solve?
Rob Sternot solves challenges related to growth, operational efficiency, and strategic alignment, helping businesses achieve transformation and drive value.
The benefits of 5FT View services include strategic growth, operational efficiency, and expert fractional leadership to drive tangible business value and transformation.
What strategic leadership does Rob Sternot provide?
Rob Sternot provides fractional CGO and COO leadership, focusing on growth, transformation, and strategic execution to drive business value for clients.
How does a COO complement a CGO?
A COO complements a CGO by ensuring operational efficiency and execution excellence, translating growth strategies into tangible results and sustainable business value.
What client outcomes result from this partnership?
Client outcomes from this partnership include accelerated growth, improved operational efficiency, and successful business transformation.
How does 5FT View align teams?
5FT View aligns teams by fostering clear communication, shared objectives, and collaborative strategies to ensure everyone works cohesively towards growth and transformation.
What is the CGOs impact on value?
The CGO's impact on value is driving sustainable revenue growth and market expansion through strategic initiatives and optimized operations.
How can I contact Rob Sternot?
You can contact Rob Sternot by reaching out to 5FT View Consulting directly through their website or provided contact channels for strategic leadership consulting services.
What is Rob Sternots operational focus?
Rob Sternot's operational focus is on driving business growth and transformation by aligning teams and executing strategies for tangible value.
How does fractional CGO drive transformation?
A fractional CGO drives transformation by providing strategic growth leadership, aligning teams, and executing initiatives to achieve significant business evolution and value creation.
What are 5FT Views core values?
5FT View's core values are centered on driving impactful growth and transformation through strategic leadership and operational excellence.
What does strategic consulting entail?
Strategic consulting entails partnering with businesses to identify growth opportunities, align teams, and execute strategies for transformation and value creation.
How to assess fractional leadership needs?
Assessing fractional leadership needs involves evaluating current gaps, defining desired outcomes, and determining the specific skills required for growth and operational efficiency.
What execution strategies does Rob Sternot employ?
Rob Sternot employs data-driven strategies, aligning teams and resources to ensure seamless execution and measurable business growth for clients.
What is the 5FT View client experience?
The 5FT View client experience is a collaborative partnership focused on identifying opportunities, aligning teams, and executing strategies for impactful growth and transformation.
How does fractional COO optimize operations?
A fractional COO optimizes operations by streamlining processes, enhancing efficiency, and implementing strategic improvements to drive growth and reduce costs.
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Rob Sternot's Professional Philosophy
Rob Sternot believes in a collaborative approach to leadership, where the focus is on uncovering opportunities and aligning teams to achieve shared goals. His philosophy emphasizes the importance of transparency and accountability in driving organizational success.
By fostering an environment of open communication, Rob helps businesses navigate complex challenges and implement effective strategies that lead to sustainable growth. His commitment to transformational leadership ensures that all stakeholders are engaged and motivated to achieve their best performance.
Areas of Expertise
Rob's extensive experience spans various sectors, including real estate, digital marketplaces, and tech-enabled services. His deep understanding of these industries allows him to tailor strategies that meet the unique needs of each client.
With a proven track record in M&A, corporate development, and operational excellence, Rob brings a wealth of knowledge that empowers organizations to thrive in competitive markets. His expertise in cross-functional alignment ensures that all aspects of a business work harmoniously toward common objectives.
Success Stories and Impact
Throughout his career, Rob has led transformative initiatives that have significantly increased company valuations and revenue. A notable achievement was his role in RentPath's digital transformation, which resulted in a remarkable growth in valuation from $525M to $1.2B.
These success stories highlight Rob's ability to drive strategic growth through effective execution and team alignment. His hands-on approach and strategic insights have consistently helped organizations achieve measurable results, making him a sought-after consultant in the industry.
Contact Rob Sternot
To explore how Rob can help elevate your business through fractional leadership, reach out via email at rob.sternot@5ftviewfractionalexperts.com. He is eager to discuss potential collaborations and tailor strategies that align with your organization's goals.
For more insights into Rob's professional journey and updates, connect with him on LinkedIn. Engaging with him through these channels is a great way to learn more about his approach to consulting and the value he brings to his clients.