Kathie Feng

Kathie partners with high-growth founders, SMB leaders, and VC-backed startups to architect marketing and revenue engines that turn momentum into market dominance.

With 15 years leading growth for venture-backed startups, Fortune 400 brands, and $50M+ marketing budgets, she blends investor-level strategy with in-the-trenches execution. Her expertise spans SaaS, Fintech, Consumer, AlcBev, and DTC—delivering systems that scale revenue predictably and position companies for their next funding round or market expansion.

At Discover Financial Services (now part of Capital One, Fortune 100), Kathie launched mortgage services and led digital acquisition strategy for credit cards and student loans—driving multimillion-dollar growth across paid, owned, and partner channels. Her strategy closed $4B in loans in just 90 days while setting new performance benchmarks for the business.

She has also built acquisition engines for Constellation Brands (America’s #1 beer portfolio) through strategic omnichannel marketing and advanced attribution, leading industry-first test-and-learn initiatives that shaped national campaigns. In addition, Kathie has advised emerging FinTech brands and VC firms—including Pave, an a16z-backed Silicon Valley fintech unicorn valued at $1.6B—on rapid market penetration strategies designed to win competitive categories.

Kathie is also an Adjunct Lecturer for Wharton Online, teaching in its elite Growth & Digital Marketing certificate program—a curriculum designed for rising executives, startup leaders, and marketing professionals seeking to master scalable, data-driven growth strategies.

Her career is defined by a unique ability to translate big-picture vision into operational execution. She has scaled SaaS and AI startups from MVP to market leader, architected omnichannel demand generation systems, optimized marketing operations for efficiency and scale, and integrated AI into acquisition, lifecycle, and content strategies.

Kathie’s work consistently helps companies:

• Break through plateaus at the $3M–$20M revenue stage
• Professionalize marketing engines ahead of funding rounds
• Create predictable, scalable revenue models
• Integrate AI to drive efficiency and output without sacrificing brand

Clients describe working with her as a game-changing partnership—one that combines strategic foresight, flawless execution, and an ability to make the complex simple. Whether building from scratch or turning chaos into clarity, she delivers strategies that accelerate growth while aligning to investor expectations and market realities.

Specialties:

Fractional CMO | CGO | GTM Strategy | Demand Generation | Paid Media | Lifecycle Automation | AI Marketing Integration | Brand Positioning | Revenue Architecture