Salima Popatia

Fractional CGO
“I specialize in the magic between brands—where data becomes intelligence, synergies become superpowers, and fragmented portfolios become exponential growth engines. I don't just optimize what exists; I architect what's possible.”
Email address
salima.popatia@5ftviewfractionalexperts.com
Expertise
Markets/Industries/Sectors

A visionary C-Suite executive with PE/VC expertise in architecting integrated brand, commerce, data, and media ecosystems that drive exponential value creation across diverse brand portfolios. Combines strategic vision with hands-on execution to unlock synergies, optimize performance, and accelerate growth trajectories for multi-brand platforms.

Fosters a culture of performance and leads high-performing teams, anticipating new technologies. Keenly focused on building a culture that engages, challenges, and disrupts the status quo to invent the new.

Passionate about brands with purpose, crafting powerful narratives that resonate deeply with consumers, and delivering bespoke, high-touch experiences that surprise, delight, and establish brand loyalty.

Led companies in all phases of growth, from being a founder to scaling businesses and turning around P&Ls to driving incremental growth within large enterprise level organizations.

Clients
Gillette Logo
Vertex Logo
Mass General Brigham Logo
Grossman School of Medicine Logo
The experts

Meet More of Our Leaders