Expertise
Markets/Industries/Sectors
With 18 years of experience in the medical device and MedTech industries, I specialize in guiding companies through the complexities of commercialization, market expansion, and strategic partnerships. As the President of North America for eCential Robotics, I lead all business development, marketing, and partnership initiatives for the company, focusing on innovative robotic-assisted surgery and spinal navigation platforms. My work spans from product strategy and financial modeling to building high-performing sales teams and aligning organizations with key industry stakeholders, including surgeons, hospitals, and implant companies.
I have a proven track record of helping startups and established companies navigate the challenges of scaling in highly regulated markets. Under my leadership, I drove significant growth at eCential Robotics, crafting tailored commercialization strategies that resulted in new market penetrations and partnerships with leading spine implant companies. I have successfully negotiated and structured numerous partnership agreements, including those focused on integrating robotic systems with orthopedic implants, and have worked closely with regulatory bodies to ensure compliance and successful product approvals.
I am deeply passionate about helping MedTech companies thrive in the U.S. market and beyond. My expertise includes crafting strategic go-to-market plans, navigating complex distributor relationships, and developing high-impact, scalable strategies that drive both revenue growth and operational excellence. I am also skilled in advising companies on how to structure partnerships and distribution agreements that align with their business objectives, offering both strategic guidance and hands-on implementation.
In addition to my role at eCential Robotics, I am the co-founder and CEO of STRIPES Women in MedTech, a global network dedicated to empowering and advancing women in the medical device industry. Through STRIPES, I have helped cultivate an environment of mentorship, leadership, and collaboration, connecting women across the globe and helping them excel in their careers. My involvement with STRIPES has given me a unique perspective on the challenges women face in MedTech, and I actively work to create opportunities for underrepresented groups in the industry.
My consulting services are specifically tailored to MedTech companies, particularly those focusing on innovative technologies like surgical robotics, spine implants, and orthopedic devices. I work closely with decision-makers—CEOs, VPs of Commercialization, and Business Development Directors—offering them the insights, strategies, and execution support needed to drive growth, expand into new markets, and optimize business models.
Whether you are navigating the intricacies of regulatory compliance, building a sales organization, or structuring complex partnerships, my expertise and hands-on approach provide the clarity and direction your company needs to succeed in the competitive MedTech landscape.
Clients
