Katy Pietrini

Fractional CMO

“Whether I’m architecting a brand platform, launching a new product, or reshaping a marketing org for scale—I lead with clarity, momentum, and a deep belief in marketing’s power to unlock business growth.”

Email address

katy.pietrini@5ftviewfractionalexperts.com

Expertise

Markets/Industries/Sectors

Marketing leader with 15+ years of experience leading transformation, fueling demand, and delivering measurable business impact across diverse markets and industries. I partner with growth-minded CEOs to elevate positioning, accelerate demand, and deliver marketing strategies that directly impact business performance. Whether a company is scaling, post-merger, or entering new markets, I bring strategic vision, hands-on execution and a track record of building high-performing, accountable teams.

I specialize in unifying marketing, sales, and service to drive full-funnel performance—from lead generation to long-term client value. My track record includes leading global rebrands, navigating industry-defining mergers, and launching first-to-market campaigns. I consistently deliver scalable programs that create a competitive edge.

With end-to-end leadership across strategy and digital execution, I’ve implemented marketing automation and lead generation platforms that increased team productivity by 85% and expand pipeline by 120%. I thrive in fast-paced, cross-functional environments where collaboration, agility, and results are key.

Go-to-Market Leadership: Launching and scaling products, services, and campaigns that generate demand and drive adoption.
Brand-to-Business Integration: Connecting creative brand strategy to business performance through digital, content, and performance marketing.
ABM & Revenue Marketing: Creating targeted programs that fuel acquisition, upsell, cross-sell, and retention.
Operational Excellence: Managing multi-million-dollar budgets, optimizing marketing orgs, and increasing scalability via automation and analytics.
Strategic Partnerships: Developing ecosystems and alliances that amplify reach and accelerate business development.

Technical Expertise:

CRM & Sales Tools: Salesforce, HubSpot, Salesloft
Marketing Automation: Marketo, Pardot (Salesforce), HubSpot
ABM & Predictive Analytics: 6sense
Analytics & Reporting: Google Analytics, Tableau, Looker Studio
Digital Advertising & Campaign Tools: LinkedIn Ads, Google Ads, Meta Ads
AI & Creative Platforms: Smartly.io, Claude (Anthropic), ChatGPT / OpenAI, Viralspace.ai
Collaboration & Project Management: Asana, Slack, Monday.com