Expertise
Markets/Industries/Sectors
A fractional CMO and marketing strategist who helps growing small to mid-market B2B companies cut through the noise, clarify their brand, and build marketing systems that drive growth. With 25 years of experience across cloud technologies, SaaS, outsourcing/contact centers, medical devices, test & measurement, and purpose-driven nonprofits, I bring both strategic vision and hands-on execution to every engagement.
My clients are often CEOs or founders who are scaling fast but feel stuck in reactive marketing cycles. Their messaging is fragmented, their internal teams are stretched thin, and they’re missing opportunities to connect with the right audience. I step in to lead the marketing function, assessing what’s working, aligning efforts with business goals, and building integrated plans that generate leads, elevate brand visibility, and support long-term growth.
Whether I’m crafting a brand narrative, designing a campaign, or mentoring an internal team, I bring a heart-led approach rooted in clarity, empathy, and results. I’ve led marketing and client service teams, built brands from the ground up, and helped companies secure major wins.
I specialize in turning complexity into clarity and ease. That means building marketing roadmaps that make sense, messaging that resonates, and systems that scale. I collaborate closely with sales, product, and executive teams to ensure every initiative is aligned, actionable, and measurable.
While B2B is my sweet spot, I’m also energized by opportunities to support industries like wine, wellness, and boutique consumer brands, especially those led by passionate founders who value authenticity, storytelling, and connection.
Clients
