M. Ammad Duggal

Ammad holds a Master’s degree in Marketing from the University of Wollongong, Australia, and has cultivated a career that blends strategic thinking, technical expertise, and creative execution across global markets.

At Siemens Energy, Ammad was entrusted with developing Country Strategy Profiles for the MENA region, which served as detailed market roadmaps that incorporated competitor analysis, stakeholder mapping, and future energy outlooks. In addition to delivering market intelligence, he played a key role in product positioning, ensuring Siemens’ solutions were strategically framed to align with evolving regional energy demands and competitive landscapes. His work provided critical insights that informed business development and high-value sales strategies in a technical, competitive sector.

During his tenure with Coca-Cola Beverages, Ammad applied consumer and market data to strengthen trade marketing efforts. He managed promotions, coordinated point-of-sale initiatives, and collaborated with third-party auditors to ensure campaign effectiveness and brand consistency.

Ammad’s career also includes leading digital marketing and content strategies for internationally recognized brands such as Hardee’s and DMG Events. In these roles, he oversaw website development, implemented multi-channel digital advertising campaigns including paid social, display, search, and email, and maintained editorial calendars to ensure cohesive brand messaging across all platforms. His approach consistently delivered measurable increases in audience engagement, brand visibility, and lead generation.

Currently, as a Fractional CMO with 5FT View Consulting, Ammad provides high-level marketing leadership, crafting integrated brand strategies, overseeing multi-channel campaigns, and aligning marketing operations to achieve measurable growth.

Credentials & Achievements:

• Certified: Google Digital Marketing Fundamentals & Google Analytics

• Proficient in Salesforce, HubSpot, Mailchimp and SAP ERP

• Delivered benchmark-grade strategy documentation for Siemens Power & Gas (MENA)